AMRA is introduced as the world’s first Integrative Wellness Resort, a concept that joins architecture, operational design, and science-backed wellness into a single ecosystem. The resort is situated within a rare Blue Carbon lagoon in Umm Al Quwain, which shapes both its aesthetic and its sense of environmental alignment. The open water views and surrounding natural landscape play a central role in the experience, reflecting the neuroscience of blue environments and their link to emotional calm and cognitive clarity.
The development consists of three towers with 820 fully serviced residences. This structure marks a significant step in Citi Developers’ evolution. The company’s earlier residential towers saw strong sell-through, and AMRA now moves beyond that formula by introducing a purpose-built wellness lifestyle. Chief Executive Officer Zoraiz Malik describes the shift clearly, saying that “AMRA represents our evolution from building homes to building holistic lifestyles.” His point reflects the broader changes taking place across global markets, where wellness is becoming a primary value driver rather than an added feature.
The project is shaped through collaborations with leading international firms, including 1508 London, Trush Design, Valor Hospitality, Blue Coral Concept, and Eden Art Gallery. Their contributions influence every layer of the resort, from design and interiors to service frameworks and cultural programming. The result is a cohesive environment where wellness is consistent throughout the resident and guest journey. Meditation decks, hydrotherapy pools, cryotherapy chambers, yoga pavilions, and nutrient-focused dining create an ecosystem that supports both physical and emotional wellbeing. Landscaped gardens and rooftop beach clubs extend this vision into shared social spaces, allowing wellness to become part of daily life rather than a scheduled activity.
AMRA’s global narrative is strengthened by its ambassadors, Ed Westwick and Amy Jackson, who purchased a four-bedroom residence at the resort. Their comments reflect the project’s deeper identity. Jackson describes AMRA as “incredibly grounding,” while Westwick notes that the lifestyle is “centred around calm, clarity, and connection.” Their involvement reinforces the sense that AMRA is built around meaningful values rather than surface-level luxury. Deputy CEO Shahnawaz Chughtai highlights this connection, explaining that the couple embodies balance, ambition, privacy, and individuality, qualities that align naturally with the resort’s philosophy.
From an investment perspective, AMRA arrives at a moment when wellness-focused real estate is gaining strength across global markets. Citi Developers designed the project with long-term stability in mind, offering a 70,30 payment plan with three years post-handover and a resort-grade operational framework. These elements provide structure for sustained value and broaden the appeal for international buyers. With completion expected in Q4 2028, AMRA is positioned to meet rising demand for lifestyle environments that blend sustainability, emotional wellbeing, and elevated service.
The development stands as both a milestone for Citi Developers and a preview of where global residential and hospitality trends are moving. As wellbeing becomes a central priority for consumers, AMRA presents a model for living that integrates design, nature, and longevity in one setting. Citi Developers is using this project to signal a new direction for the industry, one in which holistic living becomes the standard rather than the exception.